يواصل Facebook العمل على VR ولكن بشكل أكثر تكتمًا

شارك مع صديق


فيسبوك عملاق للإنترنت ، لكن اسمه مخيف ، ويمكن أن يمنع تطوير بعض مشاريع المجموعة.

ماذا لو كان Facebook عملاقًا بأقدام من الطين ؟ يمتلك عملاق الوسائط الاجتماعية عدة مليارات من المستخدمين حول العالم ، وتجمع المجموعة التي تقف وراء أشهر F على هذا الكوكب تطبيقات مثل WhatsApp و Instagram ، والتي يستخدمها أيضًا مليارات الأشخاص. إن شهرة Facebook راسخة ، ومع ذلك …

اسم Facebook ، إذا كان رمزًا للقوة ، فإن هذه القوة الضاربة التي لا يمكن السيطرة عليها مخيفة. ابتليت الشبكة الاجتماعية التي أنشأها مارك زوكربيرج بالعديد من الانتقادات، والقضايا ، ولا سيما مع العدالة الأمريكية. اسم Facebook المضطرب مثير للقلق اليوم. لا يزال آخر مثال على عدم الثقة في الشبكة الزرقاء هو المغادرة الهائلة لمستخدمي WhatsApp عندما علموا أن بياناتهم الشخصية ستقع في أيدي شركة Facebook السيئة الكبيرة.

Facebook: اسم ثقيل جدًا لا يمكن تحمله

لذلك عندما يكون الاسم مخيفًا جدًا للجمهور ، فمن الأفضل إزالته. على الأقل ، هذا هو التفكير الذي يبدو أنه دفع المجموعة لتغيير اسم خدمة الواقع الافتراضي الخاصة بها ، من Facebook Horizon إلى Horizon World. أعلن Facebook رسميًا عن التغيير في بيان صحفي ، موضحًا أنه كان من المفترض أن هذا الاسم الجديد “تعكس بشكل أفضل المساحات المختلفة التي طورها مبدعو Horizon خلال العام الماضي”.

يجب أن تسمح منصة الواقع الافتراضي هذه ، التي لا تزال في مرحلة تجريبية ، بإطلاقها لمشاركة الوقت مع الأصدقاء ، كما تسمح شبكة اجتماعية تقليدية بالفعل اليوم. ولكن منذ إعلانه لأول مرة في عام 2019 ، يبدو أن المنتج لم يجد جمهوره.

Horizon World: اسم جديد ونفس المنتج

يمكن استخدامها فقط على سماعات الرأس Oculus ، وهي علامة تجارية تنتمي إلى مجموعة Facebook منذ عام 2014 ، ويهدف النظام الأساسي إلى أن يكون “تشبيه مجموعات Facebook” أوضح ميجان فيتزجيرالد ، مدير تسويق المنتجات في Facebook في عام 2020.

الفيسبوك لذلك تأمل أنه مع تغيير هذا الاسم ، ستجعلها الشبكة الاجتماعية تنسى إلى حد ما قبضتها على المنصة ، والتي يمكن أن تتطور من تلقاء نفسها ، دون الاضطرار إلى تحمل العبء الثقيل لاسم Facebook. وجدت دراسة أجراها مركز بيو للأبحاث عام 2019 أن أكثر من 70٪ من الأمريكيين لا يعرفون أن فيسبوك يمتلكون Instagram و WhatsApp. وبالتالي ، فإن تغيير الاسم يمكن أن يؤتي ثماره لمنصة الواقع الافتراضي التي تظل مملوكة بنسبة 100٪ لفيسبوك. باختصار ، يتغير الملصق ولكن ليس المنتج.



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